i2r Packaging Solutions is celebrating an impressive set of results at the recent Starpack Awards, scooping Gold in the Food & Drink Category, as well as a Green Star Award and the coveted ‘Best in Show’ accolade for its innovative i2r Ultra container. The event was held at the Institute of Materials, Minerals and Mining in London on 27 June.
Demonstrating its significant technical and design expertise, the company launched i2r Ultra at Packaging Innovations in February this year. The patent protected and design registered product range uses a new style of embossing to dramatically increase stress resistance thereby reducing the gauge, price point and environmental impact of the product.
Commenting on the design, the Starpack judging panel said that the tray was ‘A great piece of engineering design that has real environmental benefit’.
In finding the perfect design for the new tray, i2r used finite element analysis prediction software to determine the best configuration to deliver an increase in structural strength, whilst providing a reduction in weight against market equivalents. The inclusion of an Alu recyclable logo and a ‘rinse and recycle’ message on the base of the tray gives a clear and strong environmental call to action.
i2r Packaging’s Jon West said, ‘We are absolutely thrilled to have achieved such impressive results at Starpack, especially being awarded the Best in Show award. The achievements reflect our determination to constantly innovate and create solutions for our customers.’
The Starpack Awards recognise innovation in packaging design and technology and are in their 60th year.