Heidelberg UK has appointed Eirini Spanou as its new cluster marketing manager for Northern Europe.
Eirini has 15 years of experience in marketing and communications, most recently working as a marketing manager for Synel UK, a workforce solutions provider offering a range of software and hardware. During that time, she led the development of the marketing strategy of the company in the UK and EMEA while accelerating sales across those regions. She was also responsible for creating and launching new websites for all the Synel Group.
In her new role, Eirini will drive the digital evolution of the company and will head up new marketing initiatives in the UK, Sweden, Denmark and South Africa.
Commenting on her appointment, she said: ‘It is great to have joined Heidelberg, a global printing industry leader at such an exciting time of growth and innovation for the company. My core task is to devise and implement a marketing strategy for the Northern Europe cluster that is focused on creating customer value through cutting edge advanced printing technologies and new digitised business models. I am excited to be part of the team responsible for taking the company to the next level.’
Managing director Ryan Miles said, ‘We are thrilled to have Eirini on board to help us drive our digital evolution. Her key digital marketing experience and positive energy towards our brand will ensure that we remain highly customer centric as we modernise and build comprehensive digitised solutions with our customers.’