Following a phenomenal 74% five year growth, Citipost Mail has announced the appointment of a new marketing team to spearhead the company’s growth strategy. In the next few months, the company will rebrand and launch a new, innovative website to showcase its capability alongside a portfolio of new services.
In the last eight years, Lesley Yeomans, Citipost Mail deputy managing director, has helped transform the business into a customer centric leader, earning 96% customer retention rates.
The marketing and communications team, led by Citipost Mail’s new head of marketing, David Bradford encompasses a hand picked team of experts in design, branding, digital marketing and communications.
Lesley said, ‘Citipost Mail is extremely good at what it does, our customer service and relationships are second to none and consequently our client retention rates speak for themselves. From a branding and marketing perspective, I think we can deliver our message better, and in turn, we can support our staff, especially our sales team and client services department, more efficiently.
‘One of the first steps towards this is rebranding; an ongoing project, which will ultimately reflect our core values and unique capabilities through every channel. David comes to us with many years of corporate marketing experience as well as more than a decade working within the UK mail industry, so he is able to review Citipost Mail’s current marketing strategy and the company’s brand tone from a fresh, but knowledgeable, perspective.’
David added, ‘I have constructed a team of industry experts to work alongside my in-house team to support me in my role and in making the company’s marketing vision a reality. Citipost Mail operates in a fiercely competitive and evolving sector, so it is critical that our marketing is innovative and smart, and that our communications are of value to our customers. We want to build on our reputation as an industry leader across every channel.’