Leading papermaker SCA Graphic Paper has created a new paper category for graphical printers: fine wood containing paper (FWP) narrows the gap between woodfree and wood containing offset papers as never before.
Leading the way in this innovative new segment is Frontier, a high bulk, high opacity offset paper with a premium feel ideal for magazines, supplements, direct mail, puzzle books and notebooks.
Frontier is being launched in the UK in partnership with Vision Paper and Board in 70, 75 and 80 g/m2 weights and is available as part of the ‘Your Size’ bespoke sheeting service.
Peter Featherstone, sales office manager for Vision Paper and Board, said: ‘SCA Frontier is an exciting new type of paper, the brightest wood containing offset paper in the world. And with the lower substance range, combined with high bulk and opacity, printers can reduce their costs through improved yield without sacrificing the quality of their product.’
Neil Coleman, sales manager for SCA Graphic Paper UK, agreed. ‘Our new FWP paper category is an ambitious one,’ he stated. ‘It is a category that challenges accepted industry norms when it comes to what a wood containing paper can be and can achieve. Printers or publishers want their magazines, supplements and catalogues to be just a bit more special and SCA Frontier is the ideal choice for this.’
With an ISO brightness of 86% and a CIE whiteness of 105%, the difference between a wood containing and a woodfree offset has never been so slight, and the high bulk and opacity associated with this type of pulp contributes to the premium quality of the grade.
SCA Frontier is available for mill direct sales in reels, or from Vision Paper and Board in both sheets and reels. Neil explained the partnership decision: ‘We chose to work with Vision Paper because of its ability to produce sheets in a wide range of sizes to tight deadlines. With three versatile sheeters at their disposal, as well as reel rewinding capability, we are confident of their ability to help us develop this exciting new grade in the UK market.’
Peter confirmed, ‘SCA is a leading paper producer, and Europe’s largest private forestry owner, but, despite its size, the company is still ready to innovate and are not afraid to shake up existing perceptions of how paper should be. We are delighted to be associated with this project and relish the opportunity to develop sales of the world’s brightest wood-containing offset paper.’
To accompany the launch of SCA Frontier, a full colour brochure has been produced on the paper to highlight the outstanding results that can be achieved. Copies are available on request from Vision Paper and Board.