Xerox EMEA to distribute Color-Logic with Iridesse press

Print Solutions

Effective immediately, the Color-Logic Process Metallic Color System will be sold by Xerox operating in EMEA as an option with its Iridesse press, which can print metallic gold, metallic silver, white, and clear dry inks, as well as conventional CMYK.

Color-Logic is a commercially available colour communication system providing 250 metallic colours when using CMYK with silver ink or CMYK with white ink on metallic substrate. It also enables graphic designers to produce a broad variety of embellishments when using the Xerox Iridesse press. With the software, licensed Xerox EMEA printers can provide their internal designers – or outside designers, agencies, or corporate clients – with the tools, education, and training necessary to fully utilise the metallic capability of the Iridesse press.

‘Unfortunately, graphic designers rarely receive formal training in metallics, but the Color-Logic software enables them to fully utilise the Xerox Iridesse to produce outstanding metallics,’ said Mark Geeves, Color-Logic director of sales and marketing, discussing the distribution agreement.

He continued, ‘The Color-Logic motto is ‘All Print Starts with Design’, and our focus is to provide designers, agencies, prepress personnel, and brands with the necessary tools to fully utilise platforms like the Xerox Iridesse press. Used together, the Iridesse Press and the Color-Logic Design Suite (Adobe palettes and plugins) produce outstanding metallic special effects and embellishments.’