Brand owners wishing to engage with customers on a personal level have created a growing need for the on-demand production of small runs, micro-lots and even one off labels, packaging, and custom decorated items. At Labelexpo in Brussels, Roland DG (stand 9C16) will present the latest among its versatile digital production equipment including the unveiling of new products designed to build a profitable business – from quantities of as few as one to 1000.
‘Our aim is to show the visitors to Labelexpo how unique labels and packaging comps enable a profitable business,’ explained Satoko Yoshida, digital printing marketing manager at Roland DG Corporation. ‘We will be printing on a wide variety of substrates, including not only paper and PET film based materials, but also leather, metal plates, wood and acrylic. This will allow us to present some truly amazing applications that will wow attendees with high levels of versioning and personalisation without compromising print quality.’
Among the line up of solutions from an extensive product portfolio will be Roland’s latest addition to its VersaUV LEF2 range of UV flatbed printers – ideal for direct printing graphics and lifelike textures with matt and gloss finishes onto a huge range of items including mobile phone cases, giftware and operation panels. The Roland DG stand will also showcase the very latest laser engraving technology which enables cutting, engraving and marking of rigid and soft materials for fabrication and decoration.
DGShape Corporation, a subsidiary of Roland DG, will also exhibit two of its advanced technologies. The Metaza MPX-95 Photo Impact Printer, which enables permanent marking of serialised data on metal, and a next generation digital laser foil decorator which transfers metallic effects onto a huge range of materials.
In addition to these products, there will also be a new UV inkjet device for the production of short run labels and packaging prototypes.