The Museum of Brands in Notting Hill, London, is hosting a new exhibition, in partnership with Pro Carton, the European Association of Carton and Cartonboard Manufacturers, to celebrate environmentally friendly carton based packaging.
Every ‘Save the Planet’ entry from this year’s European Carton Excellence Awards will be on display for three months to highlight the very best in recyclable, renewable and biodegradable cartonboard. The exhibition includes this year’s winner, Van Genechten’s BalloonGrip, made using Stora Enso cartonboard. The judges said the product provides an ingenious, recyclable and biodegradable replacement for plastic balloon holders, allowing balloons to be tied so that air does not leak out and the balloon is held securely.
Exploring how brands shape the world, the Museum of Brands is home to more than 12,000 original packs, posters and products from iconic, internationally renowned brands spanning from the Victorian era right up to the modern day. Over 30 ‘Save the Planet’ entries will be exhibited in their own display case, alongside information explaining why paper based cartonboard is the future of packaging if manufacturers, designers and marketers want to build a truly circular economy.
Karin Kihlberg, executive director of the Museum of Brands, said: ‘We are delighted to be partnering with Pro Carton to bring the sustainable packaging message to our visitors in a visual way. Most people will know that cardboard is recyclable – but the fact that it is totally renewable and made from European forests which are increasing by an area equivalent to more than twice the size of London each year shows how good cartonboard is for the planet. Packaging is a huge part of a brand’s image and reputation, and these designs also prove how versatile and innovative cartons can be in delivering that message. I can’t wait for our visitors to learn more!’
Tony Hitchin, general manager of Pro Carton, added: ‘The Museum of Brands is bursting with packaging concepts spanning through the years, so it is great to see this year’s ‘Save the Planet’ award entries alongside them to show what the future of packaging looks like and to encourage visitors to make environmentally conscious choices.’
To visit the exhibition, click here for tickets