HB Fuller has marked 20 years of Advantra food safe packaging adhesive performance with the launch of future thinking adhesive technologies for the EIMEA market – Europe, India, Middle East and Africa. This innovative duo includes the combination of the new Advantra Smart high performance hot melt range for food safe compliance, with FullVision, a powerful data analytics consultancy service designed to connect packaging manufacturers with continuous performance and quality improvement.
Martin Riswick, HB Fuller’s EIMEA packaging solutions business director, refers to this innovative performance duo introduction as an industry game changer that ‘came at the right time to celebrate our 20 years of leadership in the hot melt packaging adhesives market’. Specifically, on the new polymer technology behind Advantra Smart adhesives, he says that ‘leverages an extraordinary potential to offer some of the highest levels of food safety compliance to manufacturers and brand owners who want the confidence of food safety compliance today, and to be ready for future regulation’.
This forwarding looking adhesive range results from an experienced, tailored product development approach based on advanced research and development expertise, deep market knowledge and the insight we have in-house from working at the heart of food safety.
FullVision is a services platform designed to work seamlessly with measurement equipment and is easy to introduce. It helps manufacturers to gain a better understanding of their packaging production line data. When combined with HB Fuller enhanced adhesive expertise, customers are able to convert and utilise this information into actionable intelligence to continuously boost production line efficiency, without compromising quality.
This technology service uses HB Fuller proprietary software to analyse data from which customers can draw meaningful, at a glance data reports. It all adds up to actionable insights that help manufacturers continuously improve their in line and in use performance and profitability by optimising specifications, reducing waste, and achieving savings.