Totally Wicked, one of the leading e-cigarette companies in the UK, is bringing back its popular Totally Elected e-liquid range, just in time for the impending general election on 12 December. The e-liquid cartons are strikingly designed in line with the political party colours and the chosen five flavours are Corbyn’s Objections, Sturgeon’s Girders, Farage’s Clean Break, Bojo’s Brexit Crunch and Swinson’s Revoke. The range was launched on 18 November and sales will run through to election day with engagement online and in stores. The Totally Elected limited edition series will be priced significantly lower than standard prices to encourage interaction and fun amongst their valued customer base and beyond.
The snap election was called by the Prime Minister Boris Johnson, on 24 October, culminating in seven weeks of election fever. Making the most of this opportune decision, the marketing team at Totally Wicked devised a new set of flavours and designs to drive its own spontaneous election campaign.
Alexir Packaging, a current supplier of cartons to Totally Wicked, was well placed to prepare the five artworks and produce the carton packs in a very short space of time. With an in line digital carton manufacturing process the team at Alexir printed, cut, creased, glued and delivered the total volume in seven days. For a marketing team looking to react to current news stories, digital carton technology enables the brand managers to include the packaging as an integral part of the marketing communications, bringing the campaign to life very quickly.
Stuart Mercer, Totally Wicked operations director, said: ‘We have developed a strong relationship with the team at Alexir Digital in our last 18 months of working together on packaging for several of our e-liquid ranges. Their ability to respond rapidly to the needs of our business from artwork provision to the arrival of the packaging sets them apart. Our new ‘Totally Elected’ range again highlighted Alexir’s responsiveness to demand with so little time from the announcement of the Election to us requiring the product available for our valued customers.’
Cyril Guillemart, digital sales manager, said: ‘Totally Wicked is a major player in the vaping industry and has become a strategic partner for us. By understanding their needs, Alexir Digital can react quickly and bring added value to the current partnership.’
Which wicked politician will you be voting for?