bakergoodchild has made an investment in the new Xerox Baltoro inkjet printer.
In its continuing bid to lead the way with innovative new digital print technology, this investment, set to be one of the first in the UK, supporting bakergoodchild’s ambitions for diversification, digital integrated solutions and growth.
Paul Brough, recently appointed managing director, commented: ‘This investment enables us to deliver full colour variable digital capability on an inkjet platform with lithographic quality and will provide substantial economies over toner alternatives in both colour and mono. We strive to exceed our customers’ demands and ensuring we have the latest technology provides agility and flexibility to our production capability. The Xerox Baltoro will provide a white paper solution reducing the need for pre-printed stocks resulting in an increase in our production capacity and faster turnaround times for our customers. The Baltoro press is truly cutting edge and forms part of our continuing development plan over the next three years. Investment will continue throughout 2020 as we gear up to provide our customers with a more diverse portfolio of communication services, with promotional and business critical mail being at the heart of our offering.’
The Xerox Baltoro is a high speed cut sheet inkjet device which can print on coated and uncoated substrate up to 270 g/m2 thus enabling bakergoodchild to productively run a wide range of work not previously possible with other inkjet technologies. With the company targeting high quality, direct mail and transactional communications, the Baltoro eliminates the requirement for priming solutions, precoating or pre-conditioned media providing client flexibility and choice in the substrates they choose without sacrificing quality.
The Xerox Baltoro is the next generation of print technology being the only press of its kind to use automated intelligence to optimise its image and colour quality as well as real time self-correction. The press’ intelligence, along with innovative Xerox printheads, is able to deliver true high definition 1200 x 1200 dpi resolution.
Nick Bridge, general manager Xerox Graphic Communications for the UK, commented: ‘bakergoodchild are an innovative and growing business within this sector and we are delighted that, having looked at options in the market, they have chosen to invest through our reseller partner Pinnacle, in the new Xerox Baltoro. We believe the Xerox Baltoro offers something new, different and exciting providing print providers a productive, automated and quality driven cut sheet solution within the inkjet space.’
As bakergoodchild moves forward into 2020, it is looking to progress its heavy investment in innovative new technologies.
Earlier in 2019, the company invested in a Xerox Iridesse press.