BoxMart: Creating the Christmas opening experience doesn’t have to cost the Earth
Packaging Solutions
Leading UK gift packaging specialist, BoxMart, is promoting the use of reusable and recyclable giftboxes this Christmas to meet today’s environmentally conscious consumer needs.
Joanne Offord, managing director, commented: ‘It is absolutely clear that there has been a real shift in habits, with the voices of those such as Sir David Attenborough and Greta Thunberg educating the public on how their behaviour and buying decisions impact on the environment. We think this Christmas period is going to be really interesting in seeing how their shopping behaviours migrate toward sustainably positioned products and packaging.
‘From our perspective at BoxMart, using UK made, reusable gift boxes manufactured from renewable and recyclable paper based materials, rather than non-recyclable gift wrap that often incorporates plastics and metallised finishes, is a significant leap forward for the concerned shopper.’
Since the airing of David Attenborough’s BBC1 Blue Planet II series, the need for sustainable plastic free packaging solutions, and the impact of packaging waste, have been constantly in the media. It seems this year may be a ‘green’ Christmas for many families, as they seek out products that are more ‘planet friendly’.
‘At BoxMart, we are keen to educate our retailer and brand customers on the use of boxes to promote recycling and reuse behaviours for consumers. We have all experienced the bins full of packaging waste that sit outside our homes each Boxing Day. Wouldn’t it be great to see much of this packaging actually stored and reused throughout the year to create a far more circular approach to seasonal and occasion gifting?’
BoxMart offers instantly available off the shelf box designs in a wide range of shapes, sizes and mix and match colours that retailers and brands can personalise and customise to suit their brand depending on the gifting occasion. Sturdy and attractive, their boxes are perfect for keeping for storage, keepsakes and regifting.
Embellishments such as labels, ribbons, tissue and shredded paper can all be used to customise the look. Available in small quantities, even the smallest of businesses can invest in great quality, eco friendly Christmas gift packaging.
‘Online retailers in particular are relying on the opening experience to drive consumer loyalty to their brand on a long term basis. The consumer has no touchpoint with the product prior to ordering so having a great product that delivers a boost to customer satisfaction in the way it is packed, can be the key to business success. At BoxMart, we understand how to deliver this with our off the shelf range of products and even better, with the environment front of mind!’ concluded Joanne.
