Pantone has announced that Pantone 19-4052, Classic Blue, is the colour of the year for 2020; a timeless and enduring hue elegant in its simplicity.
Suggestive of the sky at dusk, the reassuring qualities of the thought provoking 19-4052 Classic Blue highlight our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.
‘We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,’ said Leatrice Eiseman, executive director of the Pantone Color Institute. ‘Imbued with a deep resonance, Pantone 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.’
Imprinted in our psyches as a restful colour, 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, Classic Blue re-centres our thoughts. A reflective blue tone, Classic Blue fosters resilience.
‘The Pantone colour of the year highlights the relationship between trends in colour and what is taking place in our global culture at a moment in time, a colour that reflects what individuals feel they need that colour can hope to answer,’ added Laurie Pressman, vice president of the Pantone Color Institute. ‘As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions, designers and brands should feel inspired to use colour to engage and connect. The Pantone colour of the year selection provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year round work doing the same for designers and brands.’