Graphic designers often have difficulty explaining the intricacies of metallic printing and reflective substrates to brand managers and agency personnel. To assist them, the Color-Logic website has been revised to make using mobile devices easier. The new site, at www.color-logic.com, is loaded with video landing pages showing movies of printed samples produced by Color-Logic licensed printers and technology partners around the world. In addition, annotated examples enable viewers to compare the metallic designs produced using offset, digital, inkjet, latex, flexographic, cold foil, gravure, and screen printing.
Co-founder Mark Geeves said, ‘Graphic designers can see visuals created in just seconds or with one or two mouse clicks using the Color-Logic Design Suite for Adobe. In virtually every case, hours – and often days – of conventional design time would be required to achieve the same effects without Color-Logic. In addition, Color-Logic eliminates the trial and error necessary when using only Adobe tools. The focus is not to inhibit creativity, but to provide creatives with the tools yielding a predictable and reproducible outcome when adding metallic colours and embellishments to designs. In addition to hundreds of videos, visitors to the new website will find a listing of licensed Color-Logic printers worldwide – including the printing process they use.’