Packaging Solutions: Positive About Print
Baker Labels is producing around three million labels free of charge for the Salute the NHS campaign whose aim is to provide a million meals to NHS staff over the next three months.
British businessman, Ron Dennis CBE, has launched Salute The NHS, a major not for profit initiative aiming to feed thousands of dedicated NHS workers with high quality meals and booster snacks.
The nutritious boost pack meals for vital frontline NHS staff, working either in hospitals or sick and confined to isolation at home, started delivery on Monday 6 April at the John Radcliffe Hospital in Oxford. They will then expand across the country to government targeted locations. They hope to be doing around 10,000 meals a day in the coming weeks.
This follows Baker Labels’ production of free social distancing floor stickersfor local businesses and financial donations to local charities:
£1000 donation to the Brentwood Foodbank.
£5000 to Kids Inspire.
plus the donation of 1000 protective face masks to nearby NHS facilities.
Baker Labels’ contribution to the Salute the NHS campaign is just another example of managing director Steve Baker’s commitment to supporting the community and doing the right thing, particularly during these challenging times.
Steve said, ‘When I was contacted by Ron Dennis and heard about the campaign I didn’t hesitate. We are in a position to be able to manufacture the number of labels required and to be flexible on quantities, variations and demand. With the added support from our material supplier at Avery Dennison, which has agreed to donate 15000 square metres of material, I am proud to be part of the team of suppliers collaborating to get this done.’
The first labels Bakers has produced for the campaign will be used on the boxes and packaging of the Boost Food Packs.
The ‘Boost’ Food Packs have been carefully planned by a team of chefs and nutritionists – led by food expert Lyndy Redding – to ensure every pack is balanced, nutritious and tasty, designed to sustain the body and mind. Wherever possible each pack will also include some treats.