Packaging Solutions: Positive About Print
The Optima Group, based in Schwaebisch Hall, Germany, has made sustainability one of its central tenets. To this end, a sustainability department has been set up to concentrate on developing ideas and solutions.
The issue of sustainability has become increasingly important. Discussions with major food and paper hygiene groups, and with partner companies, have confirmed the need for a comprehensive approach to the issue along the entire value chain. So, for Optima, sustainability is one of the four core issues, along with flexibility, safety and digitalisation.
The newly created ‘Sustainable Solutions’ department also highlights the importance of this issue. From now on, Dominik Broellochs and Ulrich Burkart will be coordinating all of the sustainability initiatives for the Optima Group. They will be supported by project teams that are created on the basis of the expertise required and the specific issue. This means that the Sustainable Solutions’ team has at its disposal the largest possible capacity and an extensive network.
From now on, Ulrich Burkart (left) and Dominik Broellochs will be coordinating all of the Optima Group's sustainability initiatives.
‘We are shouldering the responsibility for the world of tomorrow,’ Joachim Dittrich, chairman of the Optima Consumer Division, said of the new approach. ‘What will tomorrow’s world need? What are consumers expecting and what will their purchasing behaviour be like?’
For Optima, these and other issues will be pivotal in the coming years. ‘Honest packaging’ is particularly important to the team. After all, not everything that looks sustainable actually is sustainable. ‘Frequently, on first sight packaging may look highly environmentally friendly. However, when you compare the ecological assessment with other packaging materials, it soon becomes clear that appearances can often be deceptive,’ explained Dominik Broellochs.
‘Poorly designed packaging systems result in waste,’ he continued.
Comprehensive approaches to managing recycling prevent waste and make it possible to reuse or reprocess packaging in a sustainable way. This is why Optima has set itself the goal of developing the ‘honest, sustainable packaging’ of the future. Today, there is considerable expertise being fed into machine development. The best solutions for the future are being identified, working in collaboration with customers, packaging material suppliers and material manufacturers. Safety still plays an important role, but always from the point of view of environmental compatibility. This is also regularly checked working closely with research bodies. Wherever possible, the use of new barrier solutions should ensure product protection as well as material degradability and recyclability. For example, cellulose and other materials that have been somewhat overlooked, like cellophane, are being tested.
The implementation of legal requirements and guidelines in the company is checked and validated as part of its Corporate Social Responsibility.
‘We are pleased that we have been able to recruit two experienced Optima employees and pioneers for this challenging job – Ulrich Burkart and Dominik Broellochs. Their previous jobs mean that both have a good insight into the field of sustainable packaging,’ explains Joachim Dittrich. In the future, Optima will be reporting on the latest developments and solutions on a regular basis.