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Four new labelling papers made from recycled content and alternative fibres

Label Solutions

Avery Dennison has introduced four labelling papers made from recycled pulp and alternative fibres aimed at the premium packaging segment including wine and spirits, craft beverages, gourmet food, beauty and fragrances.

Available in the Europe, Middle East and North Africa (EMENA) region, the launch comes at a time when industrial regulations, company environmental policies, and consumer demand contribute to the growing need for sustainable labelling and packaging solutions. The new range consists of three new papers made from 100% recycled fibres and one from hemp fibres as follows:

Fasson rPaper Black FSC 100% recycled (50% PCW and 50% PIW) is a black, core tinted, uncoated paper designed to provide a visually striking label for various applications. Its black colour ensures a seamless and premium look, avoiding white edges or revealing whiteness from the back of wine bottles. This paper eliminates bleeding problems in ice buckets and offers excellent printability and

embellishment compatibility.

Fasson rMartelé Black FSC 100% recycled (50% PCW and 50% PIW) is an uncoated, matte paper with a distinctive ‘hammered’ tactile embossed finish. It matches the current portfolio’s non recycled Martelé Black, allowing for seamless integration into existing labelling solutions. Similar to the rPaper Black, this paper also eliminates the problem of black ink bleeding in ice buckets and, being pulp coloured, ensures a sophisticated and clean appearance by avoiding the unpleasant issue of the label's white edge and backside.

Fasson rMartelé Blanc FSC 100% recycled (50% PCW and 50% PIW) is also an uncoated, matte paper with the same ‘hammered’ tactile embossed finish as rMartelé Black. This specific product will be available later this year and it matches the non recycled Martele Blanc in the current portfolio, allowing for effortless integration for existing lines of wine and other high end products. Additionally, it offers excellent printability with all the standard print methods and embellishing techniques.

Fasson Hemp 50% FSC paper provides a natural and bulky touch and feel with its white uncoated, matte surface – perfect for premium organic products. It offers a sustainable alternative to traditional wood pulp only based papers and utilises 50% hemp fibres that are sourced regionally from France and Germany and can be harvested up to seven times annually. Its high grammage facestock also makes it ideal for labels that feature embossed or debossed details.

‘By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy,’ said Vladimir Tyulpin, marketing manager premium solutions. ‘These solutions are particularly beneficial for industries such as wine, spirits, craft beverages, gourmet food, beauty, and fragrances, where brand differentiation and sustainability are paramount.’


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