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i2r’s new website provides an interactive and engaging experience

Packaging Solutions

i2r Packaging Solutions has recently unveiled a new website. The modern and engaging site incorporates the very latest web development technologies and boasts a whole host of new features.

In providing an interactive and immersive experience, the layout uses fabulous lifestyle photography together with a ‘before and after’ slider of various containers, incorporating hotspots to highlight key product design features. The site uses quick and intuitive navigation, with mega menus and a product selector tool. A ‘Customise your Tray’ function enables visitors to interact with a 3D visual of selected products and add colours to the inside and out, reflecting i2r’s lacquering options; a button also allows for a screenshot of the design to be saved. A unique password protected customer portal gives access to relevant account information and order documents, and includes access to a novel ‘inspire me’ area, providing customers with a collection of industry related design ideas and creative inspiration.

Elsewhere on the site, the company places a high premium on careers and the wellbeing of its staff. Details of an i2r Academy, which focuses on training and development for new and existing staff, and an apprenticeship scheme, both provide an insight into the importance of recruitment and retention within the organisation.

Remaining key areas include information on the company’s global reach, a corporate social responsibility section addressing its commitment to sustainability, and information on its volunteering and charitable work.

‘Developing the new website was something we were committed to do this year so that we could present our innovative products and expertise in an even more user friendly and engaging way,’ said joint founder Jon West. ‘The result is a bold and impactful portal that fully embraces the diversity of our product offering, and provides the visitor with a powerful brand story of our journey to date.’

The company, which won its second Queen’s Award for Enterprise this year, is Europe’s largest aluminium tray producer. Manufacturing over 1.2 billion products annually, i2r supplies many major food producers and retail brands, as well as to wholesaler and distributor markets worldwide, including Central and Northern Europe, Asia, North and South America and Australia.

The new website can be found at


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