Sustainable options from Avery Dennison

Green Solutions Packaging Solutions

From new recycled paper facestock to marble based ‘paper’ and compostable adhesive, Avery Dennison is offering brand owners and converters an increasingly wide choice of sustainable options for their needs.

‘Avery Dennison is making excellent progress toward our ambitious 2025 sustainability goals we announced at Labelexpo Europe in 2015,’ said Renae Kezar, senior director, global leader of sustainability.

‘At Labelexpo 2017 in Brussels, we provided a detailed update on our performance against these goals, releasing our Sustainability Report 2015 to 2017, while also showcasing our range of sustainable products and solutions.’

Avery Dennison is rolling out its Forest Stewardship Council certified ‘Recycled Paper Facestock’ range. The range helps brand owners meet their sustainability targets. Label printers and converters want to differentiate themselves and increase their value in the supply chain by helping brand owners to achieve those goals.

The latest solution is a 100% recycled paper facestock manufactured without chlorine bleaching, while offering similar whiteness, bright appearance and opacity as its non recycled counterparts. Carefully selected post consumer waste streams are used to ensure good material properties for high quality, pressure sensitive labelling with outstanding environmental credentials. The resulting FSC certified facestock delivers exceptional print quality and conversion speed, and the 100% recycled material contains up to 30% recycled liner, and helps brand owners and converters to close the loop at no additional cost.

Some of the most recent product innovations from Avery Dennison are also included in the ClearIntent range. For example, the ClearCut adhesive technology combined with an FSC certified liner offers improved sustainability with no compromise on performance or productivity.