‘Less of the same approach’ could help cut recycling confusion

Green Solutions

‘UK businesses can make it easier for consumers to recycle their products by producing less waste in the first place and using the same common types of packing materials,’ says Antalis Packaging.

It comes, as a recent survey by waste management firm, Virido reveals, that the British public is increasingly confused about what products can be recycled and recycling rates fell for the first time since last year.

According to the study, 60% of UK householders are not confident they put their waste in the right bins and fewer than one in five (16%) feel recycling labelling on product packaging is easy to understand. This is despite UK consumers recognising the need for recycling. Almost half of those questioned stated that the government’s target to recycle 50% of its waste by 2020 isn’t ambitious enough.

According to Antalis Packaging however, recycling shouldn’t be so complicated and by making some simple changes to packaging procedures companies can help to cut out some of the confusion for end users.

Jason Poxon, Antalis Packaging Technologist, said: ‘It is a real shame to see that although the British public avidly supports recycling, the majority are confused about what and how to recycle. From our experience, a big issue lies in the vast array of packaging materials and formats in today’s saturated market which can make recycling a minefield, not to mention the tendency for over packing.’

‘It may sound obvious but by simply choosing the correct size and strength boxes would reduce the amount of protective cushioning or void fill that would be required to protect goods in transit. Also, looking at what materials are being used for protection, corrugated cardboard, or Geami paper wrapping for example, would allow for all packaging to be recycled in one bin,’ he continued.

‘Manufacturing technology can also play a helping hand, such as automated box sizers, that measure a void in a box, crease the sides and then fold a box perfectly to fit the contents inside, effectively removing the need for traditional void fill material.

‘There are so many options available but a lot of the solutions require new packaging designs or packing methods, which can be complicated. If you are unsure where to start, we offer a free Smart Audit where our experts will review your current packaging materials and procedures and suggest ways you can improve. Audits can be booked by visiting antalispackagingsolutions.co.uk.’

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