Bobst’s most successful ever Labelexpo Europe participation
Having chosen to build up to the show with a whisper on the innovations presented, Bobst ended Labelexpo Europe 2017 with a roar – a huge number of visitors and the announcement of multiple sales deals closed on stand during the show, crowned the company’s most successful participation to date.
‘We presented the new M1 press, an effective choice to produce self-adhesive labels: robust, fully performing to Bobst quality standards and showing the first level of its Digital Automation (laser pre-register and automatic register). The new M5X, for labels and packaging, performed the Second Level of Digital Automation, total automation in print pressure and register adjustment without any manual intervention,’ commente Antonio Bellosi, Bobst Firenze research and development director.
‘Probably the most impressive demonstration was the Digital Flexo Challenge – an M6 UV Flexo press at a converter’s plant in Milan and a ‘twin’ M6 press on the Bobst Labelexpo booth were challenging each other on set up time of a food packaging job, filmed ‘live’, with a split screen satellite video connection. The two presses were filmed in detail, operating a job changeover at almost 1000 km apart, in front of hundreds of converters every day, twice a day. The two M6 presses have shown at Labelexpo ‘in real time’ eight almost identical changeover times, proving that with the Third Level of Digital Automation (automated job exchange) any M6 Digital Flexo press, with any operator, in any site in the world, can change from one job to a complete new job in one minute, with an unlimited number of Pantones.’
The portfolio was completed by the world premiere of the new Smart DigiMount for fully automated digitally assisted flexo plates mounting, without manual intervention from the operator. Matteo Cardinotti, managing director of Bobst Firenze, commented: ‘We believe in the self-adhesive label industry and in its creative hyper flexible culture which is a distinctive bonus for the whole labels and packaging industry. M1, M5X and M6 are excellent presses to produce labels and flexible packaging. We also introduced at Labelexpo an additional world premiere, the new M8 press digital flexo mid web press for the production of flexible packaging or folding carton at high speed. This press is setting the new standards of our industry,’ said Matteo.
He continued, ‘In addition to our product advances, for almost four years, we have been fostering the successful implementation of the Revo Team for extended color gamut turn key solution, in cooperation with the industry leaders of the flexo industry. New projects in cooperation with new partners are planned for the future. We are proud to be at the forefront of innovation, both in new technical solutions and in new industry visions.’
Maurizio Trecate, sales director, added : ‘We have enjoyed a high number of closed deals at the show, this has been the most successful sales result ever in a Labelexpo, supported by our product innovation and the successful cooperation of Bobst Firenze label and global Bobst packaging teams working together to provide the best opportunities to our converters worldwide.’