Kodak’s ‘Print for Good’ efforts promote the importance of literacy
Kodak employees located at its European Headquarters in Croxley Park, Watford participated in a worldwide initiative, driven by the company to promote literacy across the globe. The company’s Print for Good campaign supports communities throughout Europe, United States, Asia and the Middle East with book drives, book donations and the printing of school materials and supplies in support of increasing literacy worldwide through print. Employees based in Croxley Park took part in a book drive throughout the summer period to benefit neighborhoods and schools in the Watford community.
As part of the UK Print for Good activation, children’s illustrator Ben Cort, of the popular ‘Aliens Love Underpants’ series, hosted a book signing event at the Kodak UK offices for employees and Croxley Park residents. He said, ‘To be involved in the Print for Good campaign has been a real honour. I try to bring my books alive through illustration and Kodak has bought literacy to life through print.’
Kodak received around 500 books, donated by employees to give to the local community, which included donations to Leavesden Green JMI school and nursery and the Peace Hospice in Watford.
‘Literacy is a venue for us to talk about the value of print in a very tangible way, while partnering with some of our most important printers to address a huge issue across the globe,’ said Brad Kruchten, president, Print Systems Division, Kodak. ‘In middle class communities, there is an estimated 15 books per child. However, in underdeveloped or impoverished areas, there is only about one book per 300 children.’