Cepac’s Arcwise range adopted by world’s best gin and tonic brand
Crowned the world’s best gin and tonic in 2016 by IWSC, Hernö Gin has turned to Cepac to provide an eye catching gift pack using its Arcwise range.
Cepac was approached by the Swedish distiller to produce an outstanding pack for its gift range. Hernö Gin requested a pack with shelf appeal that would house a bottle of its London dry gin and two bottles of premium tonic. The award winning combination was created with Fever Tree tonic. The innovative design was created in collaboration with the Arcwise team at SCA.
Cepac holds the UK rights to the innovative curved corrugated Arcwise range which offers exceptional printing and cutting solutions not possible with conventional packs.
By curving the pack seamlessly, the company could digitally print high quality graphics without warping or dead corner space. There was the added challenge of protecting the contents of the pack from damage in transit.
Maria Åman, head of Communications at Hernö Gin, said: ‘We take care in crafting our artisanal gin, distilling it in hand hammered copper stills with hand selected botanticals and for our gift pack we wanted craftsmanship to match.
Cepac and the Arcwise range matched our commitment to creativity and innovation, so were the perfect partners for our exclusive range.
‘We have had great feedback from our customers on the packaging. People have told us how different the shape, look and feel of the pack is and that the rope that has been integrated into the design is both striking visually and practical.
‘As the market for gin in the UK and Europe continues to grow and more and more competitors enter the space, it is critical to stand out from the crowd. By partnering with Cepac, we have certainly been able to do that with our gift set.’