Xerox Purchases IP portfolio for Thinfilm's Printed Rewriteable Memory Labels

Packaging Solutions

Thin Film Electronics has announced that Xerox is to acquire certain Thinfilm Memory intellectual property. In return, Thinfilm will receive an up front payment plus an earn out based on the existing agreed to royalty schedule.

Thinfilm is a global leader in NFC mobile marketing and smart packaging solutions using printed electronics technology. The company creates printed tags, labels, and systems that include memory, sensors, displays, and wireless communication.

Thinfilm offers end to end mobile marketing solutions that feature hardware, label/packaging integration services, and comprehensive cloud based management, reporting and analytics. Collectively, these components deliver a one to one digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone.