International Paper to optimise its HP Papers range
HP Papers’ office range is manufactured and marketed exclusively by International Paper under license from Hewlett-Packard Company in over 75 countries. The two companies have now decided to simplify the brand’s product portfolio available in EMEA to make it easier for consumers to select the best product for their needs.
The optimised range reduces the number of HP Paper products from 14 to six making product differences and positioning much easier to present and understand. More focused, the new range is now divided into three groups (Good, Better and Best) with two products in each group to make end use selection quick and easy.
Specifically intended for colour printing, HP Color Choice provides bold, vibrant colours and rich blacks. Thanks to ColorLok, it works perfectly on inkjet and laser printers and is ideal for presentations, reports, newsletters and other documents requiring a professional look and feel.
Providing a high quality look and silky feel, HP Premium is whiter and brighter than ordinary office papers. Heavier and thicker too, with optimised stiffness. Designed for superior performance with inkjet and laser printers, it is ideal for presentations, offers and other business documents that require colour and a professional look.
HP Everyday offers quality, reliability and value – perfect for daily printing needs. Lighter and whiter than standard office papers, it is cost efficient for large print runs. HP Office is a reliable, quality paper for high volume printing and copying of everyday business documents.
Designed for every home and office need, HP Home & Office gives excellent results in standard printers, high speed printers and copiers. HP Copy is an ideal choice for everyday business needs. It is engineered to resist jams in high- peed printers and copiers, it is also suitable for all standard printers.
‘We are confident that the new HP Papers range for EMEA will make office paper selection and recommendation by channel partners more straightforward,’ said Gerald Demets, commercial director for International Paper’s European Papers division. ‘End users will find it easier to choose the right paper for their application to generate the best results.’