Smurfit Kappa reveals how packaging is key differentiator for e-commerce sector

Packaging Solutions

Smurfit Kappa explored the part that packaging can play in boosting online sales in an e-commerce event last week.

During the week long event, the packaging leader launched an array of innovative new concepts and services designed to optimise performance in the rapidly growing ecommerce sector. Over 150 visitors attended the event which also included interactive exhibitions and demonstrations of how packaging can differentiate a product offering.

A range of tools tailor made for the e-commerce sector were unveiled at the event including one which is used to define the exact type of packaging required to prevent product damage during the supply chain and another that kick starts the processes to ensure fit for purpose automation solutions.

The approach of omni-channel shopper centric design was introduced where, in a structured approach, proven packaging design techniques were presented showing how they drive sales across every channel and key shopper missions.

The concepts and services showcased throughout the week are all part of Smurfit Kappa’s eSmart service which has been designed to guide companies through the challenging ecommerce landscape.

Smurfit Kappa vice president of innovation and development, Arco Berkenbosch, said: ‘Our e-commerce event took a holistic view of the e-retail sector. Exploring how packaging can enable growth in online sales is a topic that is relevant to a very broad group which was clear to us when the event booked out so quickly.

‘All the conversations we had during the week reinforced the fact that people want to take a data driven approach to demystify all the aspects of the ecommerce packaging world. They know that it makes good business sense to use the tools and technology which have been built to cater for all the demands of this growing sector.’

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