The Label Makers create double sided back label for Mary Rose Gin

Packaging Solutions

Bradford based The Label Makers has pushed the boundaries in label design and creation by producing the first double sided back label for artisan gin distiller, the HMS Spirit Company, for its latest release, Mary Rose Gin –­ a small batch London Dry Gin created to celebrate Henry VIII’s famous warship.

The back label, consisting of two layers laminated together, illustrates the extent of the travels of the Mary Rose and is viewed through the bottle contents. In producing the two layered label, The Label Makers used a Fasson clear on clear polypropylene PET 30 material, which was reverse printed multiple shades of blue and black on their Durst Inkjet digital printer. It was then re-passed to print the white background.

The second material used was Fasson white polypropylene opaque material, which has a bright silver reverse on the adhesive side. This was passed through the Durst to print the botanical background, but omitting the tax stamp which required a special varnish. In finishing, the backing was removed and the opaque material laminated onto the clear on clear, creating the silver on the world image.

The labels were then processed to print the tax stamp magenta, black, tax stamp varnish and matt protective varnish and die cut.