Quad/Graphics produces Elle's first personalised cover
Quad/Graphics has helped Elle to produce its first ever personalised cover for select subscribers using Quad's data driven technology. Some 50,000 covers feature a ‘handwritten’ note addressed to the subscriber, from the April cover star Kim Kardashian West.
‘While this campaign was focused on engagement and the reader experience, the future potential of digital technology is compelling as it provides both publishers and marketers the ability to leverage their data to create personalised messages, images and offers in print advertising,’ said Brian Hickey, senior vice president of sales. ‘Quad's capabilities create the opportunity for brand marketers to partner with publishers by leveraging their data into dynamic, highly personalised ad pages within magazines.’