API Group provides the perfect finish for VIA Alliance brands

Packaging Solutions

API Group is to enhance Haney’s creative and technical packaging offering, as part of a collaborative partnership.

Haney, a specialist in packaging prototyping, has welcomed API to its VIA Alliance programme, opening up new opportunities for the firm’s consumer packaged goods clients across the US.

API is a leading manufacturer and distributer of foils, laminates and holographic materials, which create premium packaging solutions for brands across a range of industry sectors. These include drinks and spirits, confectionary, tobacco, perfumery, cosmetics and health care.

Haney’s VIA Alliance programme provides access to the latest intelligence and innovation in packaging solutions, by working with best in class packaging manufacturers.

Brands in the consumer packaged goods space, which seek out Haney for prototyping, small batch sales samples, and e-commerce packaging, are afforded access to the VIA library, which now includes API’s expansive selection of finishes and technologies.

Richard Burhouse, commercial director at API Group, said: ‘We understand the power of co-operation and by working in partnership with like minded companies like Haney, we have the opportunity to offer more value to our customers.

‘This exposure alongside other world class companies, opens the door for us to work with designers on the creation of disruptive and stand out packaging solutions.

‘In addition to being proud of our products, we have always had confidence in our creative and technical capabilities and we have elevated these further to help inspire brand owners and designers when it comes to packaging.’

Under the VIA Alliance programme brands will have access to API’s complete portfolio of products. This includes its latest solutions which combine a range of foils, laminates and holographic effects, designed to maximise visual impact both on and off shelf for brands.

The Transmet product, a film free alternative to traditional Metpol cardboard laminates which is fully recyclable, will also be available through the programme.