New vision for Go Inspire
When CEO Patrick Headley announced his vision for the Go Inspire Group in October 2017, it marked the beginning of an exciting journey to forming one of the UK’s leading marketing services groups.
By combining the expertise of the group companies across customer insight, creative, digital and mail solutions, Go Inspire provides customers an end to end, data driven solution, with a focus on maximising the clients’ return on investment.
To communicate this fresh approach, the new brand is being adopted by a number of the group companies:
Eclipse4dm and GI Solutions become ‘Go Inspire Solutions’ – one innovative mail solutions business with two sites (Kettering and Leicester).
GI Insight becomes ‘Go Inspire Insight’, continuing to unlock the power of customer data to deliver revenue growth for clients.
GI Red will be renamed ‘Go Inspire Creative’, specialising in stand out multi-platform design that inspires clients’ customers and enhances business performance.
A fourth proposition, ‘Go Inspire Digital’, also reflects the group’s rapidly expanding digital capabilities.
Both sites of the new ‘Go Inspire Solutions’ company will be overseen by one managing director, who is currently being recruited and general manager Ian Mackintosh will continue to manage daily operations at the Kettering site.
Commercial alignment is already being provided by commercial director Alistair Ezzy and group client communications director Sheree Mercer- Bowell,continues to ensure the highest levels of customer service delivery.
Patrick Headley said, ‘Building on the current strengths and successes of our individual businesses and positioning them as cohesive elements of a group, has set us on the right path to further growth. I am confident our team, customers and prospects will share that excitement, as they begin to see the true benefits of our combined group expertise.’