Avery Dennison announces the opening of its annual ‘Wrap Like A King’ Challenge

Print Solutions

This year’s ‘Wrap Like A King’ vehicle wrap competition will run until September 15, 2018, and it will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the ‘King of the Wrap World’.

Wrap installers from 53 countries across the globe can submit commercial, full print or colour change wrap projects to be judged to win thousands in prizes. The prize packages for 2018 are worth a combined total of over $30,000. Over 150 installers entered the Challenge in 2017.

‘Wrap Like A King is a strong representation of our commitment to the vehicle wrap community and its astonishing creativity,’ said Oliver Guenther, senior director, marketing and channel strategy, Avery Dennison Graphics Solutions Europe. ‘We aim to make the most efficient, appealing vinyl wrap products, and rewarding the most impressive wraps from our talented customers is a tradition that maintains our focus on where the industry is heading.’

Participating nations make up 12 geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan and South Korea. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping Film, the Conform Chrome series, MPI 1105 Digital Wrapping Series or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.

The 12 Regional Wrap Kings win almost $2000 worth of personalised marketing materials, Avery Dennison product, SEMA passes and more. They will go on to battle for royalty on their continents, North America, Europe, North Asia and Australia/New Zealand, and the overall winner will be chosen by the judges as the best in show and crowned the ‘King of the Wrap World’ at the 2018 SEMA Show in Las Vegas.

The four continent winners will receive a four night stay in Las Vegas for the show, where the ‘King of the Wrap World’ will be announced. The $3200 prize pack for continent winners also includes personalised Wrap Like a King swag, $500 in gift vouchers, a Race Ramp product and a variety of promotional and marketing tools for the winner’s wrap shop. The ‘King of the Wrap World’ grand prize package is worth almost $5000.

You can find out more at wraplikeaking.averydennison.com/en/home.html

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