Taylor Bloxham Group set sights on education and membership sectors
The Taylor Bloxham Group has announced the establishment of a dedicated team working with the education and membership sectors as part of its on-going expansion.
Headed up by director James Fear, the team has over 20 years combined experience working both with and within the education institutions and membership organisations. They will be promoting joined up marketing communications from across the group and advising on a range of strategic issues from printed materials, including litho, digital, large format and point of sale through to campaigns mailings and collateral storage and fulfilment. James has a clear understanding of the challenges facing educational and membership establishments and believes that the group’s offering satisfies that need. Defining the team’s style, James said, ‘Based on an entirely consultative approach we aim to build mutually beneficial relationships that deliver genuine added value and which are fit for purpose…strategic partnerships based upon experience, knowledge and trust.’ The Taylor Bloxham Group has four distinct brands operating at different sites across Leicester which offer a full range of services across marketing communications from litho and digital print, fulfilment and mailing, storage and distribution and large format and point-of-sale print; all ideally suited to the needs of the two sectors. James added, ‘Marketing teams in both the education and membership sectors are rapidly becoming far more commercial in their outlook; partly driven by external factors but also by the nature of the people they are now employing, the lessons they are learning from other sectors such as retail and the redrawing of traditional demographics boundaries driven by new marketing arenas such as social media.’
The company was recently involved in the Membership Communication’s (memcom) annual conference and awards which attracted record breaking levels of engagement. As part of the headline sponsorship commitment, Taylor Bloxham printed event guides and personalised menus as well as installing wall graphics and wayfinding signage to dress the entire event. The company even manufactured the trophies for the awards. Anna Rivers, marketing manager at memcom, commented: ‘Every piece of collateral produced by the Taylor Bloxham Group was of extremely high quality and meticulously thought out, exceeding all our expectations.’ Similarly, following discussions with Imperial College London, the group also sponsored the Imperial Festival, held in late April. This two day event showcases a wide range of research projects and advancements to the public as well as prospective student and the wider academic community. Instore (the large format/point of sale division of the group) created all of the external directional and promotional signage and Taylor Bloxham printed event programmes and flyers for use in advance of and on the day. Vicky Brightman, director of the public engagement programme, commented: ‘Working with the Taylor Bloxham Group has been a positive experience for Imperial. It provided great service and was able to meet our changing requirements promptly and professionally.’ James said, ‘These are just two examples of the level of commitment and partnership that we look to espouse. To be so much more than just a supplier; working hand in hand with clients as an extension of their own teams, offering our expertise and sharing best practice to found long lasting and successful working relationships.’