Building brands in Ardagh cans
Barrio Brewing, led by Arizonans Dennis and Tauna Arnold, has a history that dates back to 1991 when the couple opened up Tucson's first full mash brewery. Twenty-seven years later the duo is going strong as the longest running independent brewer in the state and is stepping up its retail reach by packaging its beers in environmentally friendly aluminum beverage cans from Ardagh.
Key Barrio craft beer brands such as Barrio Blonde, Blanco and Rojo join Citrazona, Mocha Java Stout and many more in providing beer quality enthusiasts a full slate of choices now available in more than a few hundred well respected bars, restaurants and stores across the state. Strengthening the distribution goals of the company is the choice to package these beers in aluminium cans, which are filled faster and shipped and displayed more efficiently as cans stack easily so there is no wasted space in trucks or on retail shelves.
Dennis Arnold says he, Tauna and the entire Barrio team are excited to continue to build their presence. ‘We believe market trends are tending to quality local beers supplanting multi state regionals but it will still come down to taste and quality in determining what brands will endure and grow,’ he said. ‘We are confident Barrio Brewing will be at the forefront of craft beer growth and, in fact, we are extending our brand line up next spring.’
Claude Marbach, CEO, Ardagh Metal, North America, says the can maker is proud to team with Barrio Brewing in not only helping extend its reach across Arizona but in strengthening its environmental position. ‘Cans enable brands to tell a strong sustainability story as they are recycled at a high rate and are made with a high recycled content,’ he said. ‘The beverage can's sustainability advantages are just a few of the reasons cans are increasingly a preferred choice in helping build brands and bottom lines.’