Hybrid Software launches variable data software solution for labels and packaging

September 26, 2018

Packaging Solutions


After several years of extensive development with key industry players, Hybrid Software has announced the commercial release of variable data printing for its Packz PDF editor and Cloudflow workflow suite.




Guido Van der Schueren, chairman of Hybrid Software, said: ‘With the rapid adoption of digital presses for labels, cartons, and corrugated boxes, our customers needed a better solution for variable data print preparation and output than existing offerings. Our development team stepped up to deliver a solution that is truly revolutionary by leveraging Hybrid’s native PDF technology and our ‘Live Objects’ controls for adding customised content to a PDF file. Our variable data print products are applied at the pre-press stage, not in the pressroom, and eliminate the up front template creation that slows down the other variable data print solutions available today.’


The VDP Prepare option can be used to turn any PDF package or label design into a variable design by simply indicating which elements (text, barcodes, images, colours, etc.) are dynamic and linking them to a data source.  VDP Prepare displays all iterations of the design and features special tools for quality assurance. It is included at no charge for all users of Packz 5.0 and higher. Once the graphics are variable data print ready, the VDP Execute module is used to prepare an optimized PDF file that is ready for digital output. VDP Execute is available for both Packz and Cloudflow, with different price points based on a customer’s throughput requirements.


Guido added, ‘Hybrid Software’s variable data print tools produce an optimised PDF file that is ready for digital printing, which keeps our customers’ expensive digital presses running and making money, not waiting for variable data files that are generated at the press. This optimised PDF output is device independent and has been extensively tested with the most common digital presses available today. We are ready to fill the need for a variable data print solution for labels and packaging that is both powerful and easy to use.’


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