Gourmade call on Qualvis to create innovative packaging
Premium frozen ready meals brand, Gourmade, has recently worked with Qualvis, to produce a range of vibrant packs aimed at consumers on the go. Looking to ‘shake up’ the frozen food market with no fuss convenience solutions, the Gourmade range consists of main meals, sides dishes and desserts, based on traditional recipes, all made in small batches to enhance the quality and flavour of the food.
The packaging is based on a lift and reveal box format to incorporate some mouth watering food photography and serving suggestions. To complement a ‘home cooked’ look, the brightly coloured packs feature a handwritten font, as well as coloured ‘frozen from fresh’ roundels randomly placed on each pack for an extra helping of homely informality. The packaging was designed by creative agency, Robot Food.
Qualvis’ Richard Pacey said, ‘We produced the vibrant packs on folding box board suitable for freezer and chilled environments, with an all over matt varnish. The randomly placed roundels were finished with a spot gloss to reinforce the 'frozen from fresh' message and add a premium quality differentiation to the packs. We also introduced a full flap top which is a unique feature for a machine erect carton and tied in with the top flap sleeve designs to unify the whole range over the different formats. We are delighted to be working with Gourmade on this exciting, innovative journey and look forward to further collaboration as their offering expands.’
‘Gourmade is a premium brand, and as such the packaging has to match,’ commented co-founder and development chef, Jo Devenish. ‘Qualvis has been able to provide high quality print finishes and as we begin to expand our range, the team at Qualvis have been incredibly helpful working with us to tight deadlines and very specific requirements.’