Warren’s trio of Christmas gifts
Warren has created a range of items for Christmas – a personalised desk calendar, a wall planner and gift labels for its customers.
Around a third of the A5 desk calendars have been personalised with customers’ names inserted into the image. The remaining calendars were also personalised with ‘Warren’ inserted into the image, adding a further touch for customers to appreciate. In total some 1500 calendars have been printed, with the aim being to demonstrate the fantastic print qualities of the products used.
The front cover of the A5 desktop tent card calendar was printed on an Indigo 12000 digital offset press. The calendar base was printed on a Heidelberg Speedmaster XL106-4.
Commercial director John Turner stated, ‘Who doesn’t like receiving a gift at Christmas? We produced the very same calendar a couple of years ago and we received so many calls asking if we were giving out calendars again, we felt we had to make sure they made a return for 2019! Not only are they a handy size to keep on a desk all year round but having images personalised with the customers’ name makes them a bit quirky too. Alongside the desk calendars our army of elves are also armed with wall planners and Christmas gift labels.’
Again, back due to popular demand Warren’s A2 year planners which have been printed on a Heidelberg Speedmaster 74 eight colour, using Fuji Superia ZP thermal plates.
The Christmas gift label is produced using a kiss-cut process on a self-adhesive laminate. Sharp cutters, in the shape of the required label are used to cut almost through the top layer of material. If the cutter penetrates, the silicon layer of the backing sheet problems will then be encountered when trying to remove the label from the backing sheet, so it is very important that this process is undertaken with a high degree of accuracy.
Warren stocks a wide range of products that are FSC and PEFC Chain of custody certified and integrates ISO 14001 environmental management systems into its business activities.