The right mailing equipment is key when preparing direct mail campaigns
It is no surprise to hear that to effectively promote to customers, digital marketing combined with postal direct mail is one of the most effective tools businesses use today. Postal direct mail is the third largest communication channel in the UK (behind Internet and TV) and a recent Royal Mail study has found that by adding mail to the marketing mix, return on investment can be boosted by 12%. This is due to the physical and emotional reactions it can provoke.
Leading mailing equipment supplier AMS understands it takes a lot of planning to implement postal mail campaigns and that it is essential to have the right tools to run efficiently. For over 25 years AMS has been specialising in mail preparation solutions and supply a wide range of mailing equipment using the latest technology on the market today.
A direct mailer may require an addressing printer for a glossy mailing, verification software to ensure printed barcodes are scanable, a tabbing machine for securing open ended mail or simply want to print an envelope in colour at high speed. AMS can supply the right equipment for these needs, no matter how bespoke they are.
The latest release in the range is the digital S1 envelope and packaging printer which can produce professional full colour print on up to 7500 high quality A5 sheets per hour. An nnovative feature is that it can print on to heavy material, padded and card backed envelopes up to 1 cm in thickness.
Kevin McPheat, managing director of AMS, said: ‘Direct mail has a growing importance when planning integrated marketing campaigns. An effective mail preparation process can really help to increase response rates and build brand recognition. AMS’s newest printer, the S1, uses revolutionary Memjet ink technology that costs substantially less than toner with no drums or fusers to replace. This, combined with its thick stock and fast processing capabilities makes it ideal for printers and mailing houses who require a quick turnaround.’
The S1 printer can print in full bleed up to 267 mm wide and 1016 mm in length. The five high capacity ink tanks that each hold 250 ml of ink, which combined with the long life print eads, ensures the cost per page to print is kept low. On top of this the high resolution 7” colour touchscreen display includes an easy to use integrated control centre.