New head of sales and marketing joins Frugalpac
Paul McReynolds joins the team at Frugalpac, bringing over 20 years experience and a genuine passion for sustainable packaging alternatives with him.He will become head of sales and marketing.
Having headed up category management for NNZ Packaging and ESP, Paul has been at the forefront of new product development of environmentally friendly packaging, implementing several new concepts through to fruition including helping one of the UK’s largest major retailers to win a national corporate social responsibility award. He hopes to bring fresh ideas to the business strategy, which will enable the team to demonstrate the benefits of stocking the Frugal Cup to key decision makers across the country.
He commented, ‘I am thrilled to be joining Frugalpac at such a crucial time, when production of the Frugal Cup is in full swing and the UK is opening its eyes to more sustainable alternatives. Having spent considerable time developing pulp and moulded fibre packaging and being passionate about more recyclable alternatives, the Frugal Cup is very close to my heart. I am confident that Frugalpac’s ethos fits entirely with my own principles.’
The full range is now available to buy online from the Frugalpac website, including four branded Frugal Cup designs and the new Frugal Lid, a pulp molded paper lid which utilises dry in place technology and sustainable wood fibre to achieve a consistent, high quality pressed paper lid.