Arden Engraving to inspire luxury packaging market with new science themed sample book

Packaging Solutions

Arden Engraving is hoping to spark the creativity of the luxury packaging market with its new science themed swatch book.

The company has unveiled its new sample booklet showcasing its expertise in embossing and hot foil stamping tooling targeted at the carton and label sectors.

The sample pack incorporates Arden’s range of tooling solutions and capabilities from multi-level embossing to 3D microfoil and lenticular foil, and its product range has been renamed to resemble a periodic table.

Sarah Poynter, operations manager, said: ‘We have braved the elements to create our new swatch book inspired by the science, technology and innovation that is all around us – we have even brought Albert Einstein to life in multi-level blind emboss.

‘When it comes to innovation, we have got it down to a science – combining the highest precision engineering and cutting edge machinery to create the finest of finishes, and now our customers can see and feel the range of embellishment we can help them achieve.

‘We recognise there has been a real surge in demand for embossing and foiling finishes on packaging and labels, as the industry knows the sense of luxury and quality that this level of embellishment can add to a brand.

‘We hope that by presenting our innovative machining technologies and tooling in this way it will help our customers discover their lightbulb moment and inspire some unique and distinguished designs for their luxury packaging needs.’

Arden Engraving is also committed to promoting sustainable packaging and the new sample pack is printed on carbon balanced paper. This paper is sourced through Antalis, which works with the World Land Trust to balance the carbon expended in the paper production process through the protection and promotion of indigenous forestry.

The new swatch book comes after Arden Engraving, which operates from three sites around the world, recently marked 20 years in the industry with a new look.

After launching in 1999, the company has just undergone a major rebrand with a fresh, modern look and a new website, which also draws upon a scientific theme.

In recent years, the company has expanded into the label market, investing heavily in the latest CNC engraving machinery and advanced laser technologies, and has just opened its third operation in North Carolina, USA.

To order your sample book go to www.ardenengraving.com or e-mailorders@ardenengraving.com

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