Mondi launches inspiring book and video collaboration for Pergraphica Infinite Black
Mondi has published an inspiring book and an online video highlighting its new uncoated tinted design paper, Pergraphica Infinite Black. Entitled ‘Poems in Black’, the new book not only demonstrates creative ways of working with black paper and special finishes, it also explores the mystical nature of the colour black through the medium of poetry. Shortly after publication, ‘Poems in Black’ won the Austrian print and media industry’s 2019 Golden Pixel Award in the tactile sensation category.
Each chapter in the book features an innovative special finishing application on black paper, such as laser cut patterns, hologram foil, heat sensitive ink and gold glitter varnish. Opposite those graphic designs, white on black printed poems capture the idea represented, written by the brand manager responsible for Pergraphica at Mondi Uncoated Fine Paper, Zoe Truchy.
‘The luxury packaging and creative cover segments not only demand the best printability for their materials, they need to be sure that their paper of choice will work with the latest developments in special finishing technology. With ‘Poems in Black’, we prove that Pergraphica Infinite Black fulfils all of these demands with a beautiful book of our own,’ said Johannes Klumpp, marketing and sales director at Mondi Uncoated Fine Paper.
With the launch of ‘Poems in Black’, Mondi also published a video online, which is the result of a collaboration with Lorenz Boegli. The Swiss screen printer, known for pushing the boundaries of his craft, created a double gate brochure in Pergraphica Infinite Black 300 g/m2 using his signature printing technology, RGB print, as it can only be realised on black paper. Lorenz was inspired by the Greek myth of Prometheus, who, in his version, stole colours from the gods. ‘How the colour came to humans’ retells this story in modern screen-printing as well as in the medium of film. The video can be watched online atmymondi.net.
‘With its satin surface feel, Pergraphica Infinite Black lies between the poles of uncoated and coated paper. It combines the advantages of both poles such as haptics and excellent printing properties such as excellent raster image results and quick drying,’ said Lorenz Boegli.
Pergraphica is Mondi’s range of premium uncoated design papers first introduced four years ago. Originally consisting of three different shades of white and rough as well as smooth surfaces, the Pergraphica line was recently extended with Pergraphica Ivory Rough 1.5, a bulky paper for text rich book applications, and Pergraphica Infinite Black, a deep black paper designed for cover and luxury packaging applications. Pergraphica Infinite Black is available in folio sheets in six different weights from 120 to 350 g/m2. The entire Pergraphica portfolio is made in Austria, meeting the strict international sustainability standards set by FSC and the EU Ecolabel. Service standards are equally high, with Mondi’s Neusiedler mill having a good supply of fast moving Pergraphica formats in stock to ensure quick delivery and long term availability.