Presentation box highlights inspiring breast cancer campaign

Packaging Solutions

A high impact presentation box from Pollard Boxes has helped to promote the most recent ghd pink campaign in support of breast cancer charities globally.

The 15th year of the campaign has seen ghd partner with acclaimed Chicago based mastectomy tattoo artist David Allen, who uses his signature floral tattoo creations, to transform and build back self esteem for women affected by breast cancer.

The limited edition ghd stylers feature David’s iconic abstract floral artwork, placed on a delicate pink colour, and £10 from every styler sold in the UK is donated to the Breast Cancer Now charity.

The Pollard presentation box mimics the design featured on the stylers to create an attractive pack that maximises awareness of this important project. The quality and durability of the box’s construction not only provides effective protection of the styler but also means it can be re-used as an ongoing reminder.

The book jacket box is wrapped in silver Mirri paper and printed in five colours with embossing and matt lamination to highlight the intricate and eye catching tattoo design. A magnetic closure keeps the contents securely intact.

‘ghd is proud to have raised over £10 million through annual limited edition pink collections in partnership with breast cancer charities globally. We have enjoyed a long term working partnership with Pollards and these latest boxes are another example of the company’s design and manufacturing skills,’ commented Nathan Williams of ghd.