James Cropper appoints global luxury packaging lead
Packaging Solutions Print Solutions
James Cropper has appointed Tricia Hartmann as its first global luxury packaging lead for Speciality Papers.
Tricia joins to build awareness of James Cropper’s expertise in the luxury sector across the international market. With strong technical expertise in printing, paper and packaging, she will be responsible for the development of the luxury packaging offer; driving the take up of the business’ bespoke services including Tailor Made papers and services, through growing its international partnerships with luxury brands.
James Cropper’s Tailor Made service combines colour matching and sustainable fibre innovation expertise with post production capabilities such as embossing, varnishing and laminating. It not only offers brands such as Burberry and Hallmark high quality and beautiful papers, it also enables them to embed purpose driven credentials and communicate brand DNA and story through their packaging.
Joining from Arjowiggins Creative Papers, Tricia previously spent ten years driving business development in luxury packaging across Europe and Asia.
Nick Barnes, director at James Cropper, said: ’Tricia’s extensive knowledge of the international luxury packaging market and her passion for sustainability make her the perfect fit to drive forward our expansion on the international stage.
‘We look forward to drawing on her insight and experience to continue to strengthen our offering to luxury brands across the globe.'
Tricia said, ’Thanks to its position as a leading innovator in the luxury paper and packaging space for almost two centuries, James Cropper has firmly established itself as the leading solution to many international luxury brands, providing the paper for their shopping bags and their boxes.
‘As we continue to see the drive towards a circular economy reaching brands and consumers in the luxury space, the demand for sustainable solutions like James Cropper’s CupCycling and Colourform is ever increasing. And the global market is responding as such.
‘It is an exciting time to be joining a business with such a great legacy of innovation in sustainability, and to be a part of its journey to becoming a leading player in the global luxury market.’
Tricia is based in Paris and will be growing James Cropper’s global team with a focus on partnerships in the premium packaging space across Europe, Asia and the USA.
