Pro Carton launches TICCIT at Home amid Covid-19 crisis

Packaging Solutions: Positive About Print

With most schools across Europe shut due to the Covid-19 crisis, Pro Carton, the European Association of Carton and Cartonboard Manufacturers, has adapted its successful TICCIT (Trees into Cartons, Cartons into Trees) programme to help parents across the continent teach their children about the environment in a fun way during this unprecedented time.

The relaunched TICCIT at Home initiative is aimed primarily at children aged between seven and 11, educating them about sustainability and renewability, before showing them how to plant a tree sapling (or a cutting or seeds) inside a biodegradable carton and then into the ground. Online support materials are available in eight languages for parents to download for free, including a comprehensive programme guide, an editable presentation with pictures and notes, and a colour in poster template, all of which can be downloaded for free here: https://bit.ly/3cm7M0A.

Launched across Europe in 2018, the initiative aims to educate future generations about sustainability and the credentials of paperboard packaging.

The project was initially launched by The Paperboard Packaging Council in America and has seen more than 115,000 children take part to date.

Tony Hitchin, general manager of Pro Carton, said: ‘Thousands of parents across Europe have suddenly found themselves taking on the role of teacher and so we wanted to support them with ready to go resources so they can enjoy this time with their children. By presenting the educational programme in a fun and tangible way, we hope TICCIT at Home inspires the next generation and highlights the important role that trees, packaging and recycling play in ensuring the health of our planet as we move towards a circular economy.’