A game of four halves for MacroArt’s first carbon neutral installation for EFL
Leading wide format printer MacroArt completed an installation of more than 3000 m2 of graphics and signage at the EFL Papa John's Trophy Finals ‘Wembley Weekender’ held at Wembley Stadium, ensuring a net zero carbon win for the environment.
As part of MacroArt’s drive for carbon neutrality across its business, the seat kills (which represented over 2500 m2 of the whole project) were produced from the PVC free material, Kavalan. This immediately reduced the project’s overall carbon footprint by more than 30%, when compared with traditional banners.
Following the completion of the event, all graphics and signage were recovered by the MacroArt team and returned for recycling in the relevant waste streams.
In addition, the carbon footprint of the materials used for the event was also calculated and has been offset by MacroArt’s investment in UK Woodland Carbon Units to deliver a net zero carbon impact.
‘Sustainability is key to many of our clients and providing graphics that have a minimal impact on the environment whilst maintaining performance is a game changer for today’s events,’ said Matt Guise, MacroArt’s sales director.
Two finals in two days presented the installation team with the unusual extra challenge of rebranding sections of the stadium overnight, to ensure the team specific branding was in place. Walls around the holding area, team dugouts and ‘Spot the Ball’ seat kills were removed and updated after the first game.
Matt added, ‘It was very rewarding to work with an organisation as committed as we are to carbon neutrality, and the team at EFL supported our efforts at very stage.
‘We look forward to continuing our work with them and it is clear that reducing our carbon footprint will remain at the very top of the league table for both our organisations.’