A little bit of sparkle

Packaging Solutions

French beauty brand Si Si La Paillette believes that life is more beautiful with glitter. It is on a mission to help people shine, without polluting the planet. Its plant based glitter is biodegradable and cruelty free, with over 99% ingredients of natural origin. For its first ever lip gloss, it partnered with Quadpack to develop a packaging solution that reflected its values. The Gala dip-in pack was paired with The Elegant applicator, to ensure the perfect delivery, enhance the user experience and convey the brand’s joyful identity.

Si Si La Paillette new Gloss Pailleté comes in two variants: Holo Disco, a glittery transparent shade with holographic reflections; and Rubis Chéri, a brick red hue with rose gold touches that suits all skin tones. The brand chose the 4.5 ml Gala bottle for its strong silhouette, luxury look and recyclable materials. Gala is made of recyclable polyethylene terephthalate (PET) and Si Si La Paillette opted to include 50% post consumer recycled (PCR) material in the bottle, to further reduce environmental impact.

Quadpack’s mix and match strategy means that Gala comes with a choice of applicators. The brand tried out various options and selected The Elegant, a rigid and precise tool which features a central reservoir that holds exactly the right quantity to ensure full coverage.

To provide the finishing touch, the branding was silk screened onto the clear bottle in silver, topped off with a white cap.