Print Solutions
Enfocus is bringing a little Christmas cheer to the print industry after it revealed its annual Christmas spoof video is a printer focused spin on the Charles Dickens classic ‘A Christmas Carol’.
The automation expert has supported the print industry with software for decades, but this festive season sees it adding value to print businesses in a different way – by helping them to discover the spirit of Christmas with the tale of A Printing Carol.
The short movie, available now on YouTube and Enfocus’ LinkedIn page, sees print house owner Ebenezer Scrooge visited by three ghosts who confront him with the consequences of his life choices – refusing to integrate automation into his print workflow. It is written, shot by, and starring several members of the Enfocus team.
(A Printing Carol is now live on Enfocus’ YouTube channel and LinkedIn page.)
Piet de Pauw, head of marketing at Enfocus and one of the stars of the film, commented: ‘It is that time of year again, and even though we are experiencing the typical end of year rush, we wanted to continue our favourite tradition and shine the spotlight on the team after all their hard work through the year.
‘Every year we get questions from our customers and friends in the media about what we will be taking on this year – they typically start in September! It hass been increasingly difficult to keep it to ourselves, so I am delighted to be able to spill the beans and let people see the video at last.’
Beginning in 2021 with a parody of the festive romcom Love, Actually, Enfocus’ annual tradition has also seen them parody Home Alone and Die Hard in subsequent years.
‘Print Hard was one of the most viewed videos in our industry last year,’ added Piet. ‘We are excited to give arguably the definitive Christmas tale a print industry twist.’
Editor’s note: If you would like the chance of being a star in the Enfocus Christmas movie next year, enter our BIG Printmas competition. Enfocus is offering this wonderful chance at stardom, along with a free year of Enfocus Pitstop Pro, as part of its prize.
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