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ABG’s global sales team reunites for training event

Finishing Solutions


A B Graphic International (ABG) has recently held a three day training workshop for its global sales team. The event, the first for three years due to the Covid-19 pandemic, highlights the importance the company places on its ‘one team’ ethos and ensuring that the sales team is fully conversant with new developments, particularly with nine product launches and updates since 2020.


A total of 40 representatives from ABG’s worldwide sales team, including the USA, Spain, France, Germany and the Netherlands, congregated at the manufacturer’s Bridlington, West Yorkshire headquarters, to learn more about current technical developments and new product launches scheduled for the next 12 months.



During the event, the team was given a comprehensive insight on global markets and updates on manufacturing. The team was also joined by three ABG partners during the event – Edale, the manufacturer of high technology flexographic and digital hybrid printing and converting solutions, which partnered ABG for the launch of the Digicon 3000 finishing line, and coatings and inks specialist, Actega, with ABG being a finishing partner for its proprietary metallisation embellishment, Ecoleaf. The third new partner is due to be revealed in a separate announcement.


In addition, the team visited ABG’s third manufacturing facility on the Kelleythorpe Industrial Estate near Driffield, to learn more about refurbishment and expansion plans. The additional site was purchased earlier in the year as a result of ongoing and significant demand for the company’s finishing equipment.


‘It has been great to be able to renew friendships and develop new professional relationships over the three days,’ said Jim Wright, Canadian area sales manager. ‘We have all thoroughly enjoyed highly informative updates on the new developments at ABG, which has helped provide a better understanding of new products in the pipeline and future strategy.’


Global sales director, Matt Burton, said: ‘It was excellent to have the global sales team together again. It has had some outstanding results and we are really proud of all that has been achieved. It was great to get the team excited about the new products we currently have in development, as well as using the event to build and strengthen relationships within ABG as a whole.


‘It was a plus to enjoy some good weather over the period. Having some drinks in the local area, along with Yorkshire tapas and some fish and chips on the last night, was particularly well received!’

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