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Avery Dennison-Tosca partnership to save up to 800 tonnes of CO2 from European supply chain

Label Solutions Green Solutions


Avery Dennison Labels and Packaging Materials has announced its partnership with Tosca, a global leader in reusable plastic packaging and pooling solutions for the supply chain. The partnership means Avery Dennison is aiming to switch a substantial portion of its product distribution across the continent to plastic pallets with a goal to save over 800 tonnes of CO2emissions from its European supply chain annually.



Plastic pallets have many advantages. Since they are more durable than their wooden counterparts they can be reused more often and are less prone to breakages which can help reduce the risk of damage and waste in the supply chain. In fact, Tosca estimates that its plastic pallets can be used over a 100 times and at end of life, are recycled.


The collaboration will cover the distribution of materials from Avery Dennison factories and distribution centres across the EU as well as the UK, Norway, Switzerland, and Turkey. Deployments will gradually phase in over the course of the next year. The agreement allows the company’snetwork of partners to also join the pooling programme under favourable terms to cover the onward freight of finished materials to brands and other end users.


The pooling program has been trialled for almost a year for shipments from Avery Dennison distribution centre in Dublin to customers in Ireland.


Violeta Gómez, central packaging leader at Avery Dennison, commented: ‘The pooling programme has been a massive success in Ireland and is helping us to reduce our carbon footprint and eliminate waste within the supply chain. Customers appreciate the fact that plastic pallets offer standard quality: they are cleaner (dust free) and with less risk of damaging their products.’


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