Packaging Solutions
When Healeys Cyder decided that it wanted new packaging for its line of Still Rattler fruit cider – Flattler, the company turned to Smurfit Kappa Barnstaple to provide a solution.
Healeys Cyder is one of the fastest growing cyder makers in the UK and you will already find Rattler Cornish Cloudy Cyder and Cornish Gold available on draught and in bottles at pubs and venues up and down the country. By introducing Bag-in-Bo cider to the packaging options, the company can now offer Rattler Cyder in more settings and in a still format, complimenting the existing carbonated range.
The Bag-in-Box offers an efficient and ease of use with its ‘pull and pour’ format, ideal for use in pub gardens, BBQs and at events. ‘We wanted our cyders to be as accessible as possible, which includes catering for a variety of pack formats and usage scenarios,’ said Lee Maidment, marketing manager of Healeys Cyder.
Smurfit Kappa Barnstaple has been delivering Bag-in-Box packaging solutions for almost two decades. Andrew Richards, business development manager, was excited to present the different boxed cider options available which would meet Healeys Cyder’s requirement for the Flattler cider products.
The solution was Smurfit Kappa Barnstaple’s ‘envelope’ style Bag-in-Box which is made from 300K/K double wall grade, printed full colour litho and quick to erect, saving time on the production line.
‘We love our new Bag-in-Box packaging from Smurfit Kappa Barnstaple. Rattler Cornish Cloudy Cyder is well known for standing out in the cider industry, particularly when it comes to our use of vibrant colours across the Rattler brand, and I am pleased to say that the boxes for Flattler that Smurfit Kappa has delivered meet our very high standards! The box itself is quick and easy to assemble, and most importantly, the structure of the Bag-in-Box is strong and robust, which means none of our delicious cyder will go to waste through damages!’ concluded Lee.
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