bakergoodchild strengthens operations with imagePress V1350 and varioPrint 140

Print Solutions

bakergoodchild has enhanced its production capabilities with the investment in Canon’s imagePress V1350 and varioPrint 140 digital presses. The new devices have allowed the business to significantly increase capacity and efficiency, elevate print quality and unlock new opportunities across both its direct and transactional mail customer base.

Founded over 30 years ago, bakergoodchild has evolved into one of the UK’s leading providers of secure and sustainable mailing solutions. Today, the company manages everything from marketing mail and promotional materials to financial documents, such as statements, invoices and debt collection notices, with customers spanning a variety of sectors.

In recent years, demand for high quality printed communications has rebounded as brands increasingly seek to complement their digital marketing and communications with tactile, physical experiences. To meet this growing customer appetite, the company turned to Canon to replace legacy devices that had become unreliable and inefficient.

Since installing the new presses, bakergoodchild has seen a notable uplift in productivity and received positive customer feedback, with one customer already committing to an additional 160,000 booklets next year and forecasting significant growth moving forward. Combined with Canon’s Prisma software, these devices have also enabled the business to automate and streamline workflows, ensuring only high quality, PDF/X-4 compliant jobs are processed and minimising errors, while remaining energy and cost efficient.

The investment also supports the company’s long term digital strategy, including the rollout of ‘Frankk’, the company’s proprietary e-commerce platform. This platform allows users to upload, personalise and pay for print jobs online, mirroring the convenience of a digital storefront, and is designed to meet the needs of a new generation of marketers who prefer fast, self-service interactions.

Ian Stevenson, operations director at bakergoodchild, commented: ‘Procuring Canon’s imagePress V1350 and the varioPrint 140 devices is a game changer for us. Not only do they boost our printing speed and efficiency, but they also elevate the quality of every job we produce. We can now meet tighter deadlines and continue providing the exceptional service our clients expect. Canon isn’t just a new addition to our equipment; it is a real catalyst for growth and innovation in our business and demonstrates the direction bakergoodchild are heading in.’