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‘Bee-a-utiful’ design for North Devon honey producer

Packaging Solutions


Quince Honey Farm, an artisan honey producer in North Devon, has been crafting delicious honey for decades. It has recently moved into a new purpose built honey farm in a stunning new location on the outskirts of South Molton. As well as being able to witness the magic of bees creating liquid gold, which is bottled on site, the company has a visitor centre, offers captivating tours, honey infused delights at the café and a remarkable wild meadow garden which is a haven for bees.


Quince Honey Farm needed some eye catching jar gift boxes for its sweet toothed customers. It therefore turned to the Smurfit Kappa packaging design hive to conceptualise a design for sustainable three jar gift box packaging that would enhance the unboxing experience for all honey loving fans. Smurfit produced a pristine gift box using HQ flexo print that showcased the natural aesthetic that Quince Honey Farm was looking to achieve in the packaging to resonate with the brand.



The new three jar gift pack was to sell in the shop and online, so it had to showcase a ‘bee-a-utiful’ design as well as function to provide optimum product protection during transit. The ‘bee-siness’ wanted a design to showcase the brand and so, decided on a single colour HQ flexo print to bring the ideas to life. However, the challenge for the Smurfit Kappa team was to make the detailed artwork as high quality as possible using the HQ flexo print process. The design team reworked the existing artwork and, using specialist print experience and working closely with ink suppliers, creating a visually appealing and decidedly fit for purpose bespoke printed jar packaging box.


The result was exactly what the customer had in mind – beautifully printed, high quality honey gift box packaging. What made this brief extra special is that Smurfit was able to take an existing print and work it into an excellent HQ flexo print, which makes an impression with strong visual impact but at a lower cost compared to other printing processes. The precious jars of delectable honey were also 100% protected thanks to the meticulously designed cardboard jar packaging boxes, ensuring that the perfect pots of honey reach customers in pristine condition. This ensures Quince Honey Farm delivers on wow factor unboxing, providing the ultimate ‘buzz’ that keeps happy customers coming back for more.


‘We were really delighted with the final result. The quality of the custom gift box packaging and the overall appearance are wonderful. The gift box is being sold in our shop here at Quince Honey Farm, on our website and throughout wholesale. We wanted the packaging to be recycled, so when Smurfit Kappa could achieve this, it ticked all the boxes,’ said Helen Persson, brand manager at Quince Honey Farm.


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